iPad Mini Retina Display Could Add 30% To Total Parts Cost

ipad miniAccording to a recent report, adding a Retina Display to the iPad mini could add 30% to Apple’s total parts cost. Like the original iPad, however, I think the Mini is two years away from Retina. Also, (like I said about the iPad with Retina), I don’t really care unless the weight is the same or lighter than the current model AND the thickness remains the same or thinner. It is all about size, not the display… that is, even if they did bring it to market this year.

Now that I have switched to a Mini, do I miss a sexy Retina display on an iPad? Yes, but not nearly as much as you would think. The iPad Mini’s display is just fine in comparison, for now – although I do think Apple can bring in a better display (one akin to the Nexus 7). I also believe the big mods this year will be a faster processor, hard drive space (@128GB), and (hopefully) more RAM. These are all specs I would gladly upgrade to, but I won’t.

In my opinion, the Mini IS the iPad to get – even right now, without the Retina. Give me a Retina, but refuse to compromise on size and weight, as the size and weight is the Mini’s biggest advantage.

My Brief iPad Mini Review

apple ipad miniFrom the start, my eyebrows were raised ONLY because of the way Apple unveiled the new Mini (as I watched it live on the AppleTV in 1080p!). The unveiling of it was almost as good as that of the original iPhone in 2007. Almost, though, as NOTHING will be beat that. I mean, it is an iconic moment in technology history (I still watch it if I’m bored). Really, the Mini’s unveiling is the only reason why I wanted to even see one, as I’ve always considered it a niche product for the holidays. I see it pretty much as an attempt to compete with the Nexus 7, and more or less a shrunken iPad 2. I had some serious doubts from the start.

The reality is quite the contrary. I finally saw and played with one in person and I immediately knew this is the tablet for me. I’ve always thought that 7″ inch tablets were devices that just couldn’t compete with the iPad, and I laughed at the people that gushed all over their 7″ inch whatevers. Then I saw the Nexus 7 and shockingly I said to myself, “Man, this is actually really nice”. What was so nice about it was the OS (Android Jellybean 4.2) finally had that Apple “polish” to it. It only took Google 5 years to catch up… and then they broke that very same Apple polish with a patch… and broke it worse with a patch to fix that patch (begin evil laughter).

google nexus 7What really impressed me, though, was the form factor, as the design and weight of the Nexus 7 is amazing. Picking it up is like picking up a feather, and I *immediately* said to myself, “Now THIS is portable. I really wish this was an iPad”. Unfortunately, it still is the Nexus 7, as it is still Android… so it still sucks. Always remember peeps… it could look like a Ferrari, but if the engine is a 4-banger… what’s the point? And all the Windows 8 peeps say “WHAAT!”.

 

Apple met, matched, and beat (IMO) the Nexus 7 with one arm behind its back, or at least the unveiling said so. What I saw at first glance was a shrunken iPad 2, and then I started to read more. I read positive reviews, negative reviews, neutral reviews, and biased in both direction reviews. I’m a geek… it’s what I do. But no matter what type of review I read, one thing was consistent… portability. Then I looked in the mirror and admitted, I hardly ever use my iPad as a portable device… so what’s the point in owning the absolute best model you can get? The display? Well, that is a plus. But do I really use it as it’s designed? Honestly, not really. The iPad Mini, however, truly fits that build.

So, I went to the mall, walked by the Windows Store (the only store not busy during the Christmas holidays) and ended up the Apple Store. After waiting my turn, I played on the iPad Mini and I knew right then and there after picking it up that, this was the iPad as it is supposed to be. Turns out, I was wrong with my original assumptions.

One thing that ALL types of reviews talk about is the Mini’s lack of Retina display. For me – one who looks at displays daily for long periods of time – yes, I absolutely notice it is not Retina. Between my iPhone 4S and iPad 3, I can tell in immediately that it’s not Retina. I miss the Retina display on my iPad Mini, I really do. BUT… it’s all mental for a spoiled geek. Bear with me here. Until Retina displays are the norm, they’re a luxury item in my opinion. They are something Apple has over its competitors. Other screens are nice, but nothing compares to a Retina display.

macbook pro retinaThe MacBook Pro Retina is the biggest example of display awesomeness. You simply have to see it to believe it. But, is a 15″ MBP Retina as mobile as say, a 11″ or 13″ Mac Book Air? No. And there’s the difference. A laptop is meant to be mobile, or portable. One obviously does this better than the other. One obviously looks better than the other, too. The iPad is truly meant to be portable, but comparing the portability of the iPad vs. the iPad Mini is no contest.

My take from 10,000 feet in the air? It depends on your usage and needs (as anything in this cluttered tech boom is). Four years ago, I would have said that the Sony PS3 was the better buy because of its BluRay capabilities. Now, I’d say the latest edition of the XBox 360 is. I’ve said before that the iPad 3 is the only iPad worth owning – but now, not so much. Currently, my personal needs are mobility and portability – and enter the 64GB Verizon LTE iPad Mini.

Coming from an IBM Lenovo laptop, walking around with a MacBook Air feels like I’m carrying nothing – but still doing my job. It’s weird. Walking around with an iPad Mini and still being able to have my entire digital life and doing my job (feeling like I’m carrying nothing)… it’s weird. Maybe Mark Zuckerberg had something when he arrogantly said the iPad wasn’t mobile. Well, the iPad Mini is.

If you’re looking for a new iPad or looking to ‘upgrade’ from an iPad 1 or 2, then seriously consider the iPad Mini. It’s cheaper and better in a lot of ways (check out the benchmarks in this piece), and once you have it (pending you have a 4G version) you will wonder how you ever lived without one. The only hard decision is, should you get the white or the black one?

I have read in a few places that Apple is two years out from a Retina iPad Mini, and that sounds about right. But if they do to it what they had to do with the iPad 3 (or 4) Retina (as they had to make it heavier, thicker, awkward weight distribution), then no thanks – I’ll wait till you can meet its current mobile specs (super-feather-light, and form factor).

Mobility… it’s where it’s at… and I’m a fan of the iPad Mini.

My (Slightly More Extended) Microsoft Surface Experience

Surface in Microsoft StoreLast month I provided some quick thoughts on the Microsoft Surface vs. Apple iPad. Recently I had the opportunity to play a little more with a Surface – in a much Apple-copied (however pretty cool) Microsoft retail store. (As a side note –> Hey Apple, you’ll sue Samsung for copying products… so why not Microsoft for copying your stores? Anyway… )

Moving on, in my time with the Surface, here’s what I picked up. First off, I noticed that the Surface suffers from the same issues as the desktop Windows 8, IMO. Shocker, I know. With no onscreen clues to tell you what to do, the Surface is frustrating. If I have no experience with Win8 and I am coming from a simple interface like the iPad, (and heck, even Android), I have to assume the Surface follows suit, right?

Nope.

Like the desktop of Windows 8 there are no on-screen clues to guide you in the OS. Therefore… how am I supposed to know to pull up the contextual menu (something neither Android or iOS has mind you), to change settings of the Surface? How am I to know to swipe from the right hand side of the screen? How?

Am I an idiot user? Or an average consumer – aka not a geek?  So, how?  I didn’t have to do that with my iPad?

Oh yeah, I knew to do this because I’m coming from desktop Windows 8, something not being as adopted (or upgraded) to as much as Microsoft hoped. Welp… there goes that plan. Ballmer, again, you’re a genius!

In all fairness though, the owner/user would obviously learn these mysteries and tout how amazing of an experience it is. But we have lived under the iOS and Android rule for five years now (including the similar functionality starting in 2007 with the original iPhone), and it’s just the standard/norm.

Does it work? Yeah.
Is it frustrating? Yup.

Only Microsoft can make ‘multi-touch’ feel like, well… Microsoft.

As for the hardware… yawn. Seriously. It’s a nicely built device, I will say that at least. However, there’s nothing “sleek” or cool about it, like the iPad and some Android tablets. The “awesome, cool, clever, keyboard ‘smart cover’”, is hardly anything to write home about. It’s being touted as a ‘keyboard’, but yet doesn’t function nearly as well as one. This = fail. Oh yeah, and that “awesome, cool, clever, keyboard ‘smart cover’” that is shown synonymously in ALL ads for the Surface… is 100 bucks extra. Wait? What? I’m an average consumer that believes everything he/she sees? Where’s my damn “awesome, cool, clever…” keyboard? Even if I extend my 500 dollar Surface (iPad wannabe) to 600 dollars, it still didn’t seem worth it. At least for me (maybe I did it wrong) – when I folded the keyboard cover back (or tried to, as it was tethered to the table), I was hitting keys. Again, fail.

And that’s only on its surface (no pun intended). “Underneath the hood”, no one is talking about (or rarely talking about) how much storage is left (for the standard 32GB Surface tablet). What is this?! Yes, close to 50% of its space is gone to the OS!  Not even the full Win8 OS. WHAT?! <sigh>

“But, hey customer!  You can get twice the storage for the same price as a 16GB iPad!”

No, you can’t.

ipad versus surfaceWhen it comes down to it, what isn’t being talked about (or has just been forgotten) is how much Apple really changed the game. Not so much with its hardware, but its software. Playing with Windows in the way that a lot of people say it was really designed for, on a touch tablet, really made me think about “stale, old iOS”  - and how much I really do like it. Say what you want about the aging iOS but if a two year-old, or an 80 year-old person can effortlessly use an iPad out of the box – that’s saying something. But, to the contrary, if my five year-old can only click the über ugly, constantly notifying changing, seizure inducing Chinese cartoon-like, flashing, interface formerly known as ‘Metro’ and never officially renamed, tiles… and nothing else… <sigh> I lost my train of thought. You get my point.

In the end, I do have hope for the Surface in a couple of years. I believe Microsoft will right its wronged ship with the Surface 3 (or whatever it will be called, probably “Surface 2014!” or something stupid like that). I do agree with a harmonious ‘OS’ ecosystem, between one’s phone, tablet, and desktop. Like I’ve said for a year now… Apple and Microsoft are doing the same thing but from two completely different sides. It’s just that one works better ‘right now’ – and that’s OS X & iOS.

The New Macs Suck (For My Wallet)

This is yet another reason why Apple is on top (right now).

If you go to the Apple store and try to ‘build’ a new Mac, you REALLY have to consider that you will have zero possibility for doing ‘DIY’ upgrades later. Therefore, you are stuck with maxing your system out from the build, where Apple is infamous on making money on some of their mark-ups. This is a large profit margin… straight money.

apple macbook airThrough the iMac, iPod, iPhone, and now iPad, they’ve convinced the consumer that ‘looks’ are as important as performance. They’ve convinced the consumer, now pretty much all of them (geeks included), that you don’t need to tinker with your machine afterwards… “it just works” – so we’re going to build everything on the board directly. With these concepts combined together, you get this year’s Mac products. ALL but two Mac models are not upgradable afterwards (all but one below as you’ll see, and I didn’t add the MBP). So you MUST upgrade at the time of purchase, or you WILL be screwed just two years later.

 

I ‘built’ what I would buy as a sustainable 4-5 yr. PC:
- 13″ MacBook Air: $2,526.00 – (stock: $1,499.00, with TB LED Display: $3,526.00)
- (would order 999.99 Apple Thunderbolt Display as this would be a ‘desktop’ replacement with a much needed additional Thunderbolt port).
- (would order “Mac Care”, as this is an unserviceable mobile laptop).

- 15″ MacBook Pro Retina: $4,176.00 – (stock: $2,799.00, with TB LED Display: $5,176.00)
- (would order 999.99 Apple Thunderbolt Display as this would be a ‘desktop’ replacement with a much needed additional Thunderbolt port).
- (would order “Mac Care”, as this is an unserviceable mobile laptop).

- 2012 Mac Mini: $1,527.00 – (stock $799.00, with TB LED Display: $2,527.00)
- (would order 999.99 Apple Thunderbolt Display as this would be a ‘desktop’ replacement with a much needed additional Thunderbolt port).

- 2012 27″ iMac: $3,597.00 – (stock $1,999.00)
- (would order “Mac Care”, as this is an unserviceable desktop).

As I said before, this is what ‘I’ would buy, as something that would sustain me for the next four to five years. The problem is, ‘I’ paid $2,100 (after taxes and shipping) for my iMac four years ago, and I am able to service it if I need to (RAM, hard drive, no “Mac Care”, etc.). AND I got a great display with it (again, 2,100 bucks four years ago). To repeat that now, I would have to spend $3,500! I just don’t see that happening for me anytime soon. I’m kinda screwed.

More Thoughts & Ramblings

All of the above are the future for both Apple and other manufacturers (as they are trying desperately to catch up). Other manufacturers have a horrible OS in stock now with Windows 8 (this is a huge win for Apple, as I’m learning how Win8 is just so damn bad as time goes on).

Apple has the lockdown on supply chain and patents. If you look at the ‘blue’ stock prices, and then what the maximum price would be with ‘their’ upgrades, you’re easily looking at a 85% – 200% markup (300% with a Thunderbolt display). THAT is money. You could shave a grand off without the LED Thunderbolt [TB] display, but Thunderbolt is a huge technology, and the more the better. I guess at ‘purchase’ you could remove the display and get it at a later time. But still, this is their model.

macbook proAlthough you’re buying absolutely awesome products that should last you four to five plus years, as consumers it sucks to be ‘us’. The MacPro was the last real serviceable product they made, and they haven’t upgraded the MacPro but once over the past few years (and that was a very modest upgrade to the CPU speed). What does that tell you about where they’re making their money, where they want to be, and what the consumer is buying?

All of that said, I wonder how long Apple as a company can sustain this growth? I wonder how their lockdown of the products and supply chain will continue. I wonder how long it’s going to take for the consumer to revolt against such a model. From the start, this has been their model, and I don’t ever seeing that changing. The MacMini was supposed to be their ‘consumer level intro’ computer, but with all the necessary upgrades at $1,500, you might as well shop elsewhere.

I just don’t see this lasting with the consumer past five more years at the rate they’re growing. Maybe Tim Cook will change this once they start to lose share, but I doubt it. What I sincerely hope happens is Microsoft starts building their own hardware, as it is rumored to be happening. I would love to see Microsoft inch towards this model as it will put pressure on Apple to reduce their price. Macs are what they are because the software maker and the hardware maker are the same, as this allows for a near perfect computer. If Microsoft should do this (again as it’s rumored), not only will that provide a better PC, but it’ll be direct competition to Apple’s methodology.

All of that said… I would seriously buy that 15″ MacBook Pro Retina. A co-worker of mine ordered the model I specced out at $4,000. It’s amazing. Light, portable, fast, beautiful design, the screen is…. beautiful. But to replace ‘my’ iMac I’d need a screen, and the only screen I’d want is that TB LED, and that’s another grand on top of four. That’s pretty rich. Also, with the flipping back and forth between a retina screen and the TB LED – I don’t know if that would hurt my eyes. Once you go retina, it’s hard to go back, heh. The next comparable screen like the TB LED is probably around $2,000 – $4,000 by itself.

My runner-up would be the MacBook Air. After using an Air for a week now, it’s a great little laptop (seriously great, almost an iPad replacement). The model I have is stock, and is slower than ‘I’ would like, but it’s a great portable laptop with a GREAT battery. In fact, I’d say it’s the best battery I’ve ever seen/used in a laptop ever. As I write, I’m on my second day with no charge!

To bring this extended piece to a close, I’ll say that the most economical bang for your buck is a regular MacBook Pro with a TB LED Apple display (eventually). Still crazy expensive, but at least you only have to upgrade your CPU and maybe the hard drive at build. Everything else is serviceable.

Have any thoughts or questions? Please leave them in the comments… thanks!

Surface vs. iPad: A Quick Glance

microsoft surface apple ipadSo I was tech-reading on the net (like I often do) and I came upon how Microsoft had a ‘question and answer’ session about their new ‘Surface’. One user asked about its display vs. the iPad’s Retina display. He said (basically) that even though the Surface’s display has a lower resolution (by a lot), because of the way that Microsoft is utilizing ‘Clear Font’, that it’s actually better than the Retina display.

I’m still laughing, and laughing hard at this horrible answer by Microsoft… and I’m not alone. One user said:


“Microsoft blows. The only area the Surface outperforms the iPad is in blowing real hard.”

This, is a true statement. I mean, FanBoys get nailed about ‘drinking the kool-aid’, but seriously Microsoft… wow.

Look, the ONLY thing the Surface has over the iPad is a FULL OS, depending heavily on the fact that you get the “right” Windows 8 tablet. Yes, there are two of them.

It’s the full version of Windows 8, new UI and traditional desktop, on a 10″ tablet. You’re going to pay for that Full OS tablet by the way. #ProTip – customers should really think about how they will be using their tablet device before they choose.

So if you “need” a full OS on a 10″ piece of glass, that’s fine. I can think of a lot of reasons to have a full-blown version of Apple OS X on a 10″ piece of glass. But don’t sit there and try to tell me that the screen, that is subpar to a technically-built display, is better. That’s just garbage.

The problem that I have for a full OS on a 10″ piece of glass is, ergonomics. This is huge. Using my iPad for longer than an hour, my neck and arms tire. This has to do the weight of the iPad 3, and the Surface is heavier. If I think about a traditional desktop, and what I use a traditional desktop for, I cannot do this on a 10″ piece of glass whilst sitting on my couch. Nor would I want to do that on an office chair and desk. Most “desktop” applications (if not all) require a keyboard AND a mouse. Which, that keyboard cover by the way, is not standard with the Surface. That’s 100 dollars extra (notice how they’re not touting that, eh?).

So, that’s 500 bucks to get the “regular version” of the Surface, or 600 bucks for the “full” Windows 8 version. THEN another 100 bucks for the keyboard cover – which isn’t all that great for using “as a keyboard”. That totals around 700 bucks for a 16GB tablet. What?!

Like anything, it depends on what you use a ‘computer’ for. For me… when I want a desktop, I WANT a desktop, and I DON’T WANT Windows 8.

Like my original quick review of Windows 8, I said I thought it was brilliant in concept, but it doesn’t work in practice. I do think that Apple’s approach is better by taking the tablet back to the desktop, vs. the desktop to the tablet (like Microsoft). They are two different approaches that will eventually meet in the next five years. Windows 8 is still a good five years out. Well, maybe make that ten years for Microsoft, and five years for The Fruit.

Apple Roundup: The iPad Mini, iPhone 5 & More

iPad mini In my opinion, yesterday’s Apple product announcements were finally on par with what they are known and respected for – announcing a bunch of crazy things that continue to make other PC makers sweat.

If you’ve never had time with a 7″ tablet, spend some. Believe it or not, they are awesome and a perfect ‘mobile’ size PENDING if the OS is good (no Amazon Fire crap, but the Nexus 7 is a great device).

Do I want an iPad Mini?

Yes, a white one.

A white Verizon LTE one. (I will never be an AT&T customer again. My ATT 3rd Gen iPad is only decent in its coverage).

I’m REALLY tempted in selling my now “defunct” iPad for an iPad Mini. Something tells me next year’s will be Retina, and I can’t go back to a non-Retina display. I have to see that screen first before any stupid decision is made. But wow… after spending time with the Nexus 7, I really want an iPad Mini.

Speaking of ‘iPads’… of all the announcements, the introduction to a 4th generation iPad with 20% faster CPU (thus making it faster than the iPhone 5, only mere months after the 3rd gen iPad) is bullshit. Sorry, but it just is. It’s 100% bullshit and I have to believe if Steve Jobs was still at the helm, this would not have happened. “Us” 3rd gen owners feel dooped.

Just wait, you’ll read it in the tech tabloids… the 3rd gen iPad announced in March, was available April, and not in stock fully until May. May, June, July, August, September, October… 6 months later a much faster model becomes available, and my (total of) 900 bucks is null (in comparison). Bullshit.

Now, on to the iPhone 5… with its A6 processor, it… is… FAST. If I had to write some sort of review for the product, the first thing I’d say is: “The iPhone 5 finally achieves desktop computing speeds, in your hands”. Since the iPad ushered in the ‘Post PC’ era, shouldn’t the device BE desktop speeds – cause right now its close, but not quite. The iPhone 5 HAS desktop speeds, and with the ‘Post PC’ device carrying the ‘A6X’ processor, everything’s in its correct place.

Of all of the announcements yesterday though, I was so happy for the iMac. That thing is a work of art. I mean, the design of the new iMac is so amazing, you should probably BUILD an office or a house around it. Not only does the carpet match the drapes, but it’s just flat out gorgeous. And this is what Apple excels at. Other manufacturers catch up in design, and then Apple throws a new curve. Dell and HP both have impressive ‘all-in-one’ computers, but this new iMac puts them to shame. What I am most intrigued by this though, is that they decided to use ‘hybrid’ hard drives instead of all SSD. Interesting. I always thought that these hybrid SSD hard drives were unreliable. But, if ‘Apple’ is using it maybe the technology has finally caught up to their standards. OR maybe their standards have slipped. I’m hoping the latter doesn’t apply.

My secondary surprise and excitement behind the iMac is the new Mac Mini. Arguably, the Mac Mini of all things replaced the Mac Pro. Now, truth be told, the technologies are completely different with different usage needs – but if you look at speed tests on paper, the numbers of the Mac Mini (at this point) are much much faster, except in video processing. I mean, Apple sells ‘Minis’” as ‘servers’ for Pete’s sake. Considering that you can get one for 500 bucks (what once was their ‘entry level’ Macs), it is now quite the little force to reckoned with.

As a whole, Apple did good yesterday. I was finally about to watch the event ‘live’ on my TV, with their Apple TV channel, and they picked a great event to start off their new channel. I’m quite pleased and am looking forward to trying these new products.

I absolutely adore Spotify, but…

spotify music… I really, really wish they offered a better app experience.

I pay for Spotify’s best service. Nine bucks a month gives me everything I want from an online music service.

The quality… is awesome.

The catalog… is great.

But… that nine bucks a month really misses the mark with the iPad – and other ‘mobile’ or streaming options for that matter. I am complaining more than anything, that Spotify should have an iPad app by now. Quite frankly, it is crap that they do not. Also, Spotify should be available for multimedia outlets like Apple TV, Roku, Boxee, and the rest of the list. Rdio & Moog.

The app itself for Windows or OSX is junk. JUNK. It’s a ‘Songbird’ wanna be, and it’s horrible. It’s not fully featured, at all.

While I’m not happy about the lack of an app or multimedia availability, I’ll end by going back to the title of this post… I absolutely love Spotify. If you haven’t made the plunge, do so… iPad app or not. You’re really missing out on something great.

Google Changing Its Own Android Game? Good!

Google Android malware

 

 

 

 

 

 

Good Friday morning, everyone. I figured I’d chime in real quick with some potential big news regarding Google’s Android. Most who know me personally know of the extreme caution I recommend when it comes to Android. It is absolutely abysmal in terms of security. Then yesterday afternoon, this comes out:

Google Now Scanning Android Apps For Malware

My reaction?

WOW… what is absolutely needed to ‘help’ bring rational security to Android… is happening.

This isn’t a walled garden like Apple’s solution, but it’s a start. This also isn’t full-proof, as this is reactionary based on existing known threats. But again… it’s a start.

This really could be something promising for making Android better. I personally want to see what they’ve caught after they go live with this. The number could be good or bad.

My fear… this works ‘well’ and prompts Apple to ‘open’ up a little more with their depot of iPhone & iPad applications.

I’m actually kinda shocked, personally – but good for Google!