Earlier this month, a story surfaced about Google asking journalists to tone down the story of a massive Google Play security flaw.
Personally, I am not surprised since this has been going on since 2008. This is yet another reason why I loathe anything Android (and a good chunk of Google, in general).
This is very serious stuff, and I feel like it falls on deaf ears when I bring it up. My mind just cannot comprehend the populous’ decision to purposely lose their privacy and be a money-making whore for a faceless company.
It is of my opinion that in the coming years, Google will start experiencing the same backlash much like Apple is now. Android has reached its saturation point (similar to Apple’s iOS) and other ecosystems beyond Android and iOS will be coming. Samsung (the biggest Android provider) is starting the switch with its Tizen OS. I was a tad shocked to see Samsung moving off of Android and starting their own, but it makes sense when it comes down to business. In the years to come, I foresee more hardware companies that will opt to go in this same direction.
If you care about your personal privacy, not just online but in real life, and care about social profiling; make sure you are not logged into Facebook – and once you visit it, empty your browser’s entire cache.
Or, use one browser for Facebook and use a different one for all other activity. Your best and easiest way? Use “privacy” or “incognito” browser sessions when using Facebook, then turn it off when your done.
For many marketing teams, finding the “next great pitch” or creating the “next great ad” can be quite the time-consuming process. Sometimes, however, there are days when things just fall into your lap. That’s what Proctor & Gamble, maker of Tide detergent, found out a week ago at the Daytona 500.
After NASCAR driver Juan Montoya lost control of his car under caution and slammed into one of the jet dryer trucks, hundreds of gallons of jet fuel spilled onto the track and eventually ignited. The race had to be halted and the red flag was displayed. Once the fire was put out, there were worries as to whether or not the track would be in good enough condition to finish “The Great American Race”.
The first mission was to rid the track of the residue left from the chemicals that helped extinguish and clean up the giant fire. Darrell Waltrip, member of the FOX broadcasting team and NASCAR Hall of Fame driver, mentioned that they used to use Tide detergent to try to tackle these types of on-track “stains” back in the day. Just to prove how strong driver-sponsor loyalty is in NASCAR, Tide just so happens to be one of Waltrip’s former sponsors.
Just a short while later, the FOX cameras zoomed in on the crash site and found a truckload of jumbo-sized Tide boxes being used by NASCAR track officials. The officials ended up spreading the detergent all over the crash site, followed by washing it away with a pressurized hose. Talk about product placement…
Due to the Daytona 500 being moved to a Monday night race and the unique situation at hand, social media chatter exploded about the event. Too add even more fuel to the fire (pun intended), driver Brad Keselowski posted a picture of the mess to Twitter from inside his car. This took chatter about the race to a whole new level, as no one was expecting a driver to carry an iPhone in his race car. The act just also happened to net Brad 100,000 new followers that night. Amazing.
So, not only was there a bizarre situation at hand with millions of television viewers, but now chatter in the social media world went nuts. In this age of marketing in which social media has such an influence, this was a once-in-a-lifetime opportunity.
Sure enough, P&G capitalized on the moment. Less than a week later during FOX’s telecast of the Subway Fresh Fit 500 in Phoenix, Tide aired the following 15 second spot:
Since the ad was basically done for them already, not only did P&G accomplish a quick turnaround, but they did it at a relatively low cost. They even created their own hashtag at the end of the spot: #tidepower. You just can’t ask for much more than that in today’s world of advertising.
In the end, the team at Proctor & Gamble was presented with a perfect chance to capitalize on a golden opportunity, and they nailed it. Congrats to them.
As soon as NFC was even brought up, let alone Google embracing it for their tech, I was laughing.
By the way, NFC turns your phone into a virtual wallet. Whereas, you can use your phone just like a credit card while you’re at a checkout somewhere.
Google + NFC = financial theft (to go along with identity theft).
I simply don’t understand why Android is a supported and a beloved device. Again I say, it’s the biggest scam ever supported by the industry… put in your pocket.
My gosh… buy an iPhone, Windows Mobile, or BlackBerry. SERIOUSLY, what do you ABSOLUTELY need on a ‘rooted’ Android phone, (which Amazon’s Android store suggests you root your Android phone…), that any of the phones above can’t give you?
The only reasons why people use Android phones are 1) because they’re dirt cheap, 2) they’re the only phone pushed by the carriers, and/or 3) people hate Apple.
Listen, I get it – “FREEDOM”, “I can do anything I want with my phone”… REALLY? I’m sorry, but I’d move into a gated community in seconds pending it’s big enough. Any of the alternatives listed are.
Good Friday morning, everyone. I figured I’d chime in real quick with some potential big news regarding Google’s Android. Most who know me personally know of the extreme caution I recommend when it comes to Android. It is absolutely abysmal in terms of security. Then yesterday afternoon, this comes out: